Brands considering US distribution centres are looking at third-party logistics (3PL) warehouses, meaning a third-party provider handles warehousing, …

As well as saving brands money on the logistics side, distributing goods from the US also ensures that import duties won’t fall on the consumer. At a …

Ultimately, the most successful reissues are those that don’t just trade on memory, but reframe it. They understand that while heritage is a powerful …

While nostalgia can be a powerful tool for brands, it can lead to diminishing returns. Nike’s recent experiences serve as a cautionary tale. The compa…

This effect is measurable. After Dior’s runway featured the return of the J’Adore Dior tee in March, searches for Dior shirts jumped 180 per cent in j…

But, Gordon-Smith cautions, “For nostalgia to truly resonate, it needs to be framed in a fresh context.” She points to Burberry as a leading example, …

“They’re capitalising off of products that did well in the past because they’re trendy, and they know people will buy them,” says Gabriel Rylka, found…

Vevers’s goal is for Coach to become net zero, meaning that the total amount of greenhouse gases emitted into the atmosphere is equal to the amount re…

According to Chanel makeup ambassador Raquel Alvarez, there are two variables to consider: your skin tone and your undertone. “In general terms, cool …

In the early 2000s, super pale, shimmery “nude” lips were everywhere. You could barely look at a runway show, a fashion magazine, music video, or real…