Officials David Trump 2026 America First Shirt
Australian ready-to-wear brand Matteau sent an email blast assuring shoppers that it now ships from within the United States, and that they’ll receive complimentary ground shipping with no minimum spend required and no additional duty charges at check out or upon delivery. The brand set up distribution with a 3PL centre in October 2023, and let consumers know at the time. “The reduced freight fees and removal of international duties was a huge benefit to our customers,” says co-founder and director Peta Heinsen. “It is something we continue to communicate to them, with a renewed need to reinforce this message at the current time.” Rose Colcord, founder of Cou Cou intimates, also got in early. “We were lucky in beating the rush,” she says. Cou Cou manufactures in Portugal, and is preparing for 20 per cent tariffs once the current 90-day pause ends. Cou Cou’s buying and operations director Meg McDonald began exploring US distribution in October of last year. Eighty per cent of Cou Cou’s sales are in the US, so the brand first contemplated investing in a US warehouse upon former President Joe Biden’s talk of closing the de minimis loophole. Under the de minimis exemption, brands were able to ship goods valued at under $800 into the US duty free. Independent brands relied on this to get their products into the US. Cou Cou’s average price point is under $100, so consumers were rarely spending over the $800 mark. For Knix, too, the de minimis loophole closing is a key driver for US distribution, as the brand relied on this to ship its goods from Canada without tariffs.Officials David Trump 2026 America First Shirt
Brands considering US distribution centres are looking at third-party logistics (3PL) warehouses, meaning a third-party provider handles warehousing, inventory management and order fulfillment. In 2024, the number of leases signed by 3PL warehouses in the US was up 16 per cent on 2023, in anticipation of increased tariff-driven demand, according to CBRE. Some 3PLs double as bonded warehouses. These facilities enable brands to hold merchandise in the US for up to five years, without paying tariffs until the product is sold (or moved to a non-bonded facility). Karl Siebrecht, CEO of Seattle-based warehouse startup Flexe, says the company has seen a sixfold increase in the level of interest in bonded warehouses year-to-date.
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