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Lisa Yang isn’t the only brand in the process of setting up US distribution. The Band-Aid solution is generating chatter amongst industry players in search of strategies to mitigate major tariff impact. Ten brands confirmed to Vogue Business that they are exploring this option – and that their peers are, too. Canada-based intimates brand Knix, which produces in China and other parts of Asia, has been considering starting up a US distribution centre for the past two years, but the tariff announcement drove them to action. “The announcement of the tariffs shifted the economics significantly in favor of having a distribution centre in the US,” says chief commercial officer Nicole Tapscott. “We’ve had so many of our international clients hurriedly start looking into US-based warehousing since the tariff increases,” says Julia Chalmers, founder of LA-based PR agency Lucky Chalm that represents many Australian brands.Officials Deadly Poisonous Spider Borcella 2026 Shirt
As well as saving brands money on the logistics side, distributing goods from the US also ensures that import duties won’t fall on the consumer. At a time of high uncertainty, this guarantee holds weight. It’s a main reason Australian brand With Jéan set up its US distribution centre late last year. “Over the years, we’ve seen firsthand how high import duties and taxes can impact potential sales and limit our reach,” says co-founder Evangeline Titilas. The US is now the brand’s largest market, accounting for around 70 per cent of total sales, making a US distribution point “absolutely imperative”, she says. “This ensures our customers aren’t burdened with unexpected duties or shipping delays, and allows for a much smoother and more accessible shopping experience.” The brand managed to get all of its current stock into the US just a few weeks ago, and distribution is set to go live this week. Once it’s up and running, they’ll notify consumers via the With Jéan website and social media.
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