Officials Detroit Red Wings Celebrate Patrick Kanes 500 Goal Showtime Signature Shirt
“For luxury, the stakes can be even higher, especially for labels built on forward-thinking design and exclusivity. These brands trade on innovation, aspiration, and cultural leadership, without that they may be perceived as lacking in creative vision which is a core brand currency in the fashion industry,” says Walters. He adds that it’s essential to balance revival with reinvention – for example, integrating reissues into broader storytelling arcs, as opposed to treating them as standalone revenue streams. It’s why Dior’s ‘J’adore Dior’ revival worked for him. “Not because it was literal, but because it was used with irony, influence and intimacy. It felt plugged into today’s discourse rather than looking backwards,” says Walters.Officials Detroit Red Wings Celebrate Patrick Kanes 500 Goal Showtime Signature Shirt
Ultimately, the most successful reissues are those that don’t just trade on memory, but reframe it. They understand that while heritage is a powerful asset, it needs to be in dialogue with the present — and ideally, the future. Cashmere ready-to-wear brand Lisa Yang entered 2025 with strong finances, no debt and steady growth. All of its yarn is sourced exclusively from Inner Mongolia, China, where, CEO and co-founder Samuel Stenberg says, the highest-grade cashmere is produced. (It’s also close to where co-founder Lisa Yang grew up.) Now, tariff increases are eating into the brand’s margins, taking 30 to 40 per cent. The US is Lisa Yang’s largest market, so scaling back isn’t an option. Neither is sourcing anywhere but China. To mitigate, the team is working on opening a US distribution centre, which Stenberg expects will be operational in June. The 145 per cent China tariffs, plus existing duties, mean Sweden-based Lisa Yang is now paying approximately 155 per cent tariffs on its imported cashmere. “Without a registered company in the US, this means we could increase our prices a million times, but still make a loss,” Stenberg says. By establishing a US warehouse, Lisa Yang will be charged tariffs on a garment’s cost price, rather than retail price, which means the company will pay less tariffs than they would if they were shipping orders from outside the US.
Product Highlights
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