Amid growing polarisation between aspirational and relatable ideals of beauty, more brands will shift their marketing languages from looking good to f…

The best approach is to combine aspirational campaigns, influencer marketing, user-generated content and reviews, says Cherry Collins, global strategy…

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. Artificial intelligen…

For brands, this shift presents both an opportunity and a challenge as they balance having to meet consumers who demand genetically modified products …

Meanwhile, AI has the potential to either drive beauty forward or reinforce outdated ideals. “AI can be playful and experimental, but it can also unin…

However, the road to a tighter youthful face and body, longer life expectancy and optimal health span is not without its challenges. As accessibility …

As people live longer, maintaining a youthful body becomes not just an aesthetic pursuit but a quality-of-life improvement. Raja explains the potentia…

The future of body aesthetics will be redefined, combining regenerative medicine, biohacking and AI-driven personalisation. In one instance, people’s …

Soni predicts that collagen stimulators and skin-tightening advancements beyond current treatments will reduce sagging and preserve elasticity, creati…

“The next 20 to 30 years will see AI-driven skincare, peptide technology and gene-based interventions take centre stage,” Weight management (including…