Consumers are willing to pay more for products that deliver lasting impact, with 72 per cent open to spending more on longevity-driven solutions and 6…

This article is part of the Future of Appearance, a collection of articles that investigates what we will look like in 20 years. To innovate and remai…

“It’s exhausting, especially as you get older, but I know I have to,” says another. “It does help with opportunities and how I’m perceived.” Even the …

When Trump was elected again in 2024, one woman told The Telegraph she spent big at the Sephora sale simply “to cope”. The extensive routines that def…

I have a theory that the average beauty routine expands in direct proportion to political upheaval. Call it the Aesthetic Index. The Great Recession o…

Beauty trends: (Left) Wellness brand Lemme touted for its collagen, GLP-1 and matcha supplements. (Right) Chestnut teddy ‘bronde’. Lately, Mohamed is …

The picture painted by these articles is beautiful and terrible — one of hyper-personalisation and regenerative medicine, where any aesthetic or medic…

We are aware of the debate surrounding the ethics of artificial intelligence in image-making, and we share concerns regarding creative ownership as we…

Collins also predicts more regulation around AI in marketing. “If [the models aren’t disclosed as AI], that could push us further back and help reinte…

Bamford says she expects brands to get more specific about who they’re targeting with their marketing strategies, and how. Refy’s Geoghegan agrees. “A…