Nice Ole Miss 2026 Fiesta Bowl Bound Shirt
These contradictions are likely to shape the future of marketing, experts say. It may lead to a disconnect with AI models, for instance, particularly those that represent an unattainable beauty standard. As consumers grow tired of perfection, the sweet spot will become “achievable aspiration”, says Ellie Bamford, North America chief strategy officer at advertising agency VML. “You can’t project an unattainable ideal as a brand because people will walk away from you. But brands still need that aspirational, striking, high fashion aesthetic to be desirable and tell a story. We are inspired by what we think is entertaining and creative, but it shouldn’t feel like we’re dictating what beauty is,” she says. The social media platforms of the future are likely to integrate augmented and virtual reality experiences, blending the digital and physical worlds, which would open up opportunities for a community-driven marketing approach.Nice Ole Miss 2026 Fiesta Bowl Bound Shirt
Amid growing polarisation between aspirational and relatable ideals of beauty, more brands will shift their marketing languages from looking good to feeling good, says Emily Safian-Demers, director of insights at creative, e-commerce, and marketing agency Front Row. “In the past, beauty was all about trying to hit an aesthetic ideal. That’s still a part of beauty pursuits, but now it’s also very deeply entwined with wellness,” she says. How are brands preparing for the future of extreme beauty standards? “We don’t want to hinge the sale on it being about looking a type of way. We want to be able to create a space and create products where our customers don’t feel like they have to do anything outside of what they want,” says Charlotte Geoghegan, head of brand marketing at British cosmetics brand Refy. Now, the question she asks herself is: “How can we centre the customer and how they can feel confident, rather than adhering to some sort of beauty standard?”
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