Virginia Tech Hokies Tech Til We Die Skeleton Shirt
The store is divided into zones, considering the different categories. At the centre of it are these ceiling mounted LED screens, which will be our way of communicating different moods relating to the weather. It’s a very experienced-based store and the materials we used give a premium feel to a relatively democratic concept. Daniel: It will have been comprehensively introduced in the first half of next year — across our products, marketing and retail. So we are implementing it all at a high pace. Daniel: To a certain extent, it’s rather satisfying, but obviously it puts a huge pressure on everybody involved. We’ve taken some years to consolidate and build a strong foundation from a business perspective, so I believe that we have the strength to do it. Still, as I mentioned before, a lot of the decisions have been made based on what we believe to be right, rather than sales data. And that obviously comes with huge pressure on the decision-makers. Daniel: We are really aligned and Philip remains at the company in his role as co-founder and business developer, with a focus on outbound activities, either connected to marketing or brand development, and expansion into new markets. We built this brand together based on a relatively simple business model, but to progress, we needed to rethink. I think it’s very much a characteristic about our industry, the need to consider yourself all the time. I believe in this new vision and that we will see a totally different Rains on the other side. It will allow us the preconditions to grow, even though the market conditions are difficult.Virginia Tech Hokies Tech Til We Die Skeleton Shirt
Daniel: It’s a matter of having a shared dream and knowing that everybody is involved in shaping this new universe; that everybody is important. What we are doing is challenging, because the consequences cannot be predicted or planned, and you need to be able to handle them instantly — and you need to be good at navigating in a bit of chaos. To take quick decisions, but also to take everybody very seriously. Joshua: Daniel has this ability to put something up in his brain and organise it in a way that not everyone can do. Whether he’s designing a product or an organisation, he’s able to map that out in his brain and then get it onto paper for people to understand. There is always a coherent plan that gets pushed forward. Clarity is not only informative, but it actually allows space for people to contribute and create together. Without that directional force, trying to do all this in six months would be insane. But when you have a clear direction, a six-month timeline is possible.
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