Spliffy Bunny Graphic Shirt
The resurgence of fur has been as quick and comprehensive as its exile, which began in earnest at the end of 2018. After decades of campaigning from animal rights activists, brands and retailers finally relented, citing changing consumer demands. Chanel, Burberry, Macy’s and Yoox Net-a-Porter were among the first to ban or start phasing out fur. A second wave came when Kering banned fur in 2021, soon followed by Dolce & Gabbana, Moncler and Neiman Marcus. The British Fashion Council and Copenhagen Fashion Week have both banned animal fur, but Paris, New York and Milan fashion weeks still allow its use on the runway. The animal fur industry has retaliated to industry bans by attempting to reposition it as a sustainable and natural option compared to — largely synthetic — faux furs, tapping into that conservative mood. And this debate has continued to rage, even as fur floods the runways.Spliffy Bunny Graphic Shirt
For activist and filmmaker Emma Håkansson, whose non-profit Collective Fashion Justice advocates for animal and human rights in fashion supply chains, there is a clear distinction between real and faux fur, even if they look the same. “There’s nothing wrong with using cheetah print, but there is something wrong with using cheetah skin,” she says. “If we stop using real animal fur, that’s a good thing because we are moving beyond violence against animals and the environmental consequences of that.” But while the leather alternative space has seen significant interest and investment — with brand support spanning from Hermès to Ganni — fur alternatives have largely flown under the radar. Italian manufacturing conglomerate Gruppo Florence is one of the innovators supplying luxury brands with animal-based fur alternatives. Since 2022, its Natural Ethical Fur (NEF) has been available to luxury clients. The product was developed in response to the growing demand for high-quality, plastic-free faux fur, leveraging the leather and fur expertise at its Tuscan subsidiary Ciemmeci Fashion. NEF used a weaving process similar to knitting to turn noble fibres such as wool, alpaca, camel, mohair and cashmere into fur-like fabrics. The final product is fully customisable, with the potential to alter the hair length (short or long), the appearance (matte or glossy) and the finish (smooth or curly). “This way, you avoid killing the animals, because you just have to cut their hair, and you don’t have to use petroleum,” explains CEO Attila Kiss.
Product Highlights
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