Santa Drinking Beer I Saw Santa Splitting The G Ugly Christmas Shirt
While it felt great to gather people again, Dixon knew the Eldridge space wasn’t meant to last, and set about hunting for a more permanent perch. She wanted something on a commercial street, so they wouldn’t have to worry about noise complaints, and far enough away from the heart of Dimes Square, where the vibe leans more reservation-at-the-natural-wine-bar than beer-and-shot-combo these days. The spot on Grand Street fit the bill, but the work wasn’t over once they signed the, gulp, 10-year lease. “In order to get a new liquor license, you have to spend weekend after weekend literally standing on the corner, asking people to sign things and write letters showing community support,” Dixon explains. “In the neighborhood where I’ve lived for 21 years and where Beverly’s is and where I make all my artwork, it is mixed with Chinatown. And it’s really important to do outreach to every kind of person who is living in your neighborhood. And what was really amazing this time around, doing it for 297 Grand, people were pretty unanimously like, Thank God Beverly’s is coming back.”Santa Drinking Beer I Saw Santa Splitting The G Ugly Christmas Shirt
It is, however, coming back to a changed moment. Gen Z is reportedly drinking less. Nightlife can feel dominated by fleeting events that want your RSVP on Partiful first. “It’s a lot more challenging to have a 10-year lease than a three-day pop-up,” says Wilson, the new partner. But he and Dixon are betting that there is still value in rooting down and building a sustainable model. So far, it’s working. “It’s still serving artists and the art world,” says Salas. A big part of that is the curatorial vision, led by Dixon. “She’ll give people a chance before they’re vetted by anyone.” Many have gone on to show in blue-chip galleries and museums. This month, coinciding with the one-year mark, there is an exhibition, titled “Nanna,” of video, ceramic, painting, photography, and textile work by artists Mollie McKinley, Stina Puotinen, and Alex Schmidt. Recent events in the space include Supper Social, a “casual soiree for the emerging art world” organized by independent curator Lauren Hirshfield; and a “big sandwich” collaboration with Regina’s Grocery, where a six-foot-long sub was served beneath a painted simulacrum by Nicole Mouriño. More events and parties and art shows are in the works. Beverly’s will be in Miami for Untitled Art Fair in December, and back at Material in Mexico City next February. In the spring, for the 13th anniversary, they’ll hold a big fundraiser party somewhere offsite. And Dixon herself has several shows in 2026, including at New York galleries Trotter and Sholer and Underdonk.
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