Rangers Igor Shesterkin Happy Thanksgiving Premium Shirt
He continues: “When you wear clothes in a different way, maybe you find something new. When you turn them inside out, you can see the construction. You see the truth. Sometimes this part is more beautiful.” Likewise, the rising brand Zomer, run by Danial Aitouganov and Imruh Asha, kicked off its fall 2025 show backwards, with models taking their final walk first. They all wore pieces that were upside down, turned around, or purposely inverted. “It all began with a conversation between us, a shared desire to go back in time and redo things,” says Aitouganov. “That idea sparked our styling process, which then evolved into the design phase. Some pieces are intentionally designed to be worn back to front. They might look ‘wrong’ at first, but the fit is just right. And some items were styled specifically for the show.”Rangers Igor Shesterkin Happy Thanksgiving Premium Shirt
For Sarah Burton’s fall 2025 Givenchy debut, structured dresses looked like they had been intentionally designed to look backwards, revealing the flip side of a collar that may have been on the back. Similarly, sustainable designer Maria McManus had models wear outerwear inside out for the spring 2025 show, to show the otherwise hidden details like organic cotton lining, buttons made from biodegradable potato starch and corozo nuts, and expertly bound seams. But the idea of backwards, inside out, and reversed clothes have existed in runway shows for decades now. Viktor & Rolf’s spring 2006 show began much like Zomer’s, with the designers taking their bow first, followed by a final walk, and upside down, inside out, sideways gowns. It’s a theme the designer duo would take on time and time again, most recently in the spring 2023 couture show. Demna’s opening look for Vetements’ fall 2018 show was an inside out fur coat.
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