Quebec Nordiques Vintage Surround Shirt
“Today, balancing creativity and commerciality is essential — fashion doesn’t just need to be creative. It needs to tell stories, connect with the times, and create pieces that resonate and become part of people’s lives,” says Lexi Chen, senior features editor at Vogue China. “Only by weaving these elements into a brand’s identity can it achieve sustainable growth and lasting relevance.” Vogue China held its annual fashion fund prize on Friday evening, which aims to support a young designer with mentorship and funding. Last year’s winner Louis Shengtao Chen is one of the designers who sat the AW25 season out completely, looking to come back in full-swing for spring. Still, he chalks up his win in October of last year as a key incentive in continuing to work through building his label. Rocco Liu, the new editorial director of Vogue China is running the Fund solo for the first time. He said at the launch that a big emphasis for him will be to connect designers with celebrity muses, underscoring the importance of leaning into pop culture to uplift fashion.Quebec Nordiques Vintage Surround Shirt
Unlike the big four fashion weeks — where young designers broadly favour a luxury positioning — most labels at Shanghai Fashion Week are in the contemporary price bracket (broadly, with pieces from $100-$1,000). While the luxury market remains challenging in China, scores of DTC contemporary labels have sprung up online in recent years, with strong supply chains and even stronger online communities, serving more price conscious shoppers. This is a recent development, since during the pandemic, with cancelled orders and export challenges, many of China’s textile suppliers found new revenue streams by launching their own DTC labels. These labels, typically sold on retail platform Taobao, are affordable and high quality, with strong social media communities built on social platform RedNote. It’s a challenge for local designers to compete, meaning they have had to incorporate more entry-level product and diversify their businesses to include collections for Taobao alongside their higher priced wholesale collections.
Product Highlights
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