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Nwasike reminds us that florals are by no means one size fits all in nature. “The floral family is the largest and most diverse olfactory group,” she explains. Below, Nwasike breaks down the core floral subcategories: Outside a dyehouse in India, the river bleeds red with synthetic dye spills. In Texas, cotton farmers struggle to make ends meet after an extended period of drought decimates their yield, while on the other side of the world, their Chinese counterparts battle with flash floods, mudslides and landslides. At a tannery in Tuscany, workers rush to deal with a continuous stream of toxic wastewater. Fashion’s impact on water is both sprawling and seismic, affecting both global sustainability goals and hyper-local communities. But few fashion companies have a strategy in place to deal with their water impacts, and those that do are typically limited to doing less harm rather than proactively doing good. French luxury conglomerate Kering is hoping to change that, with its first dedicated water strategy, published this morning. “The world is facing unprecedented water scarcity, and there are more and more complex regulations linked to water around the world,” says Kering’s chief sustainability and institutional affairs officer, Marie-Claire Daveu, in an exclusive interview with Vogue Business. “Most of Kering’s activities need some water, from raw materials to production processes. It’s the right time for us to reduce water-related risks in our supply chains and go beyond a reductions-only approach to be truly transformative.”Pretty I Dont Always Scream At My Tv But When I Do Its Oklahoma Sooners Season Ncaa Football Lover Shirt
It’s time fashion woke up to its water impacts, says Richard Wielechowski, head of the textiles programme at Planet Tracker. Last year, the non-profit think tank reported that 90 per cent of fashion brands do not publicly disclose any water-related risks, and those that do mostly focus on water consumption. Among the 29 fashion companies assessed, Kering ranked third for the amount of water disclosures, not pollution or droughts and flooding, after Hanesbrands and Gap. In July 2023, Kering competitor LVMH announced plans to curb its water consumption by 30 per cent by 2030, in response to French legislation designed to temper the country’s water usage in the face of extensive droughts, but again, this was limited to water usage.
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