Officials Island Watersports Seager Romero Shirt
L’Oréal doesn’t break out revenues of individual brands, but managing director Adrian Corsin told Vogue Business in September 2024 that Mugler fashion grew in high double digits for 2023, driven by Asia, a strong denim business and the launch of leather goods like the Spiral Curve bag. Under Corsin, who has led the fashion business since April 2023, Mugler pivoted away from the see-now, buy-now model and returned to the fashion calendar and a seasonal strategy. “Having worked under some of the industry’s most prolific designers, Miguel boasts an incredible talent in tailoring, combined with a vision that is all his own. His love and knowledge of Mugler’s couture codes and heritage will be a limitless source of storytelling and help propel the house into the future,” said Corsin about the house’s new creative director.Officials Island Watersports Seager Romero Shirt
Castro Freitas will join Mugler on 1 April. His debut show for Mugler will take place in September, during the high-stake SS26 season, which will see a number of debuts, including Matthieu Blazy at Chanel, Demna at Gucci, Louise Trotter at Bottega Veneta and Mark Thomas at Carven. When Charlotte Simone Beecham launched her coat brand 10 years ago, she went by the book. Seventy per cent wholesale, the rest direct-to-consumer (DTC); four collections a year; big retail partnerships including Saks, Harvey Nichols and Matches. Her big, ’70s-style fluffy Penny Lane coats were a hit, and the brand was growing steadily. Then, Covid hit, and her business was, as Beecham puts it, “basically lost overnight”. In her Marylebone studio, surrounded by samples and not much else, Beecham took to Instagram. She started posting these one-off samples on her Instagram Story, and slowly but surely they gained traction. That’s when Beecham pivoted to the drop model she now operates on. Two collections a year (winter one in September; winter two in November), available to shop for one week each, plus one archive sample drop of various silhouettes and fabrications, as well as surplus stock. The next archive drop starts Wednesday, 26 March. “It was from there that I decided to pause what I was doing and focus on the Charlotte Simone community; to work in a slower, more considered, more creative, more sustainable way to make product — which hopefully is worth waiting for and feels a bit more special,” she tells me.
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