Officials Indiana Hoosiers Rose Bowl Game Champions 2026 Shirt
From there, Beecham is looking to new coat categories. “There’s still a lot of uncharted territory for us to explore,” she says. “That, for me, is a green flag to really push that as a category and allow also a VIP customer, or someone that perhaps has one or two Charlotte Simone coats, to be offered something different.” “Big cities defined luxury. Then it got old.” This is one of the most surprising, and yet perhaps one of the most important, takeaways from Indian e-commerce platform Tata Cliq Luxury’s latest consumer report. The report, titled ‘Thinking Beyond the Cart: Elevating Luxury E-commerce’, reveals that 43 per cent of Indian luxury consumers live in metro cities (Mumbai, New Delhi, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad), while the remainder inhabit smaller cities and towns. “The consumer base has shifted from institutional or old money — the early luxury shoppers — to, say, a business head from a small city like Saharanpur,” notes fashion designer Masaba Gupta in the report. Anjali Gaekwar, co-founder of luxury advisory firm Lighthouse, says there was a shift after Covid. “Incomes have grown outside of metro areas, consumers are increasingly able to afford high-end products. They also do not necessarily feel the need to move to a bigger city and rather are comfortable thriving in their own city,” she explains. “The increase in digital media, too, has meant these consumers have developed an appetite for luxury brands once considered exclusive to metros.”Officials Indiana Hoosiers Rose Bowl Game Champions 2026 Shirt
Heritage jewellers Bvlgari is among those looking beyond Mumbai and Delhi to emerging smaller markets within India, through a combination of online (it has an e-concession on the Tata Cliq Luxe website) and physical retail. “We have established a strong presence in nine key cities (with their watches available through specialty stores in cities such as Chandigarh and Ahmedabad), ensuring our luxury offerings reach a wider audience,” Bvlgari CEO Jean-Christophe Babin tells Vogue Business. “We continue to host exclusive physical exhibitions and trunk shows in these cities, creating meaningful connections with influential communities and cultivating relationships with our clientele.” This “phygital” approach is key, says Gaekwar, especially given the limited high-end retail presence in Tier 2 and Tier 3 cities (luxury malls are limited to the main metros). “Major luxury brands are constantly and dedicatedly strategising to tap into these high-net-worth individuals in Tier 2 and Tier 3 cities… these consumers don’t want to be left behind by their metro counterparts,” she says. Gaekwar stresses the importance of pop-ups and easy-to-access after-sales services in these markets.
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