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For her show at Cooper Union, Bond’s choice of material was equally electric and eclectic, ranging from “Kid Fears” by the Indigo Girls to Electronic’s “Getting Away With It.” For some of those songs, she was joined by the Youth Pride Chorus and the New York City Gay Men’s Chorus—they performed together one holiday season. For Bond, that was an incredible experience. “It was such a thrill,” she said, “because I love singing. It’s my favorite thing to do—that’s why I’m a singer. But also,” she added, with feeling, “singing is healing.” Multiracial identities are becoming more prominent, challenging brands to address the nuanced beauty needs of an evolving population. As consumers increasingly identify as two or more races, globally, we’re moving beyond the conventional racial classifications found on legacy forms. This shift, propelled by demographic changes driven by migration, globalisation and cultural intermingling, means brands must recalibrate their strategies to meet the nuanced beauty needs of a multiracial future. In the US alone, the multiracial population has grown exponentially across all age categories, surging by 164 per cent in the last decade, according to the US Census Bureau. The 18 to 44 demographic, the fastest-growing segment of the population, saw a 300 per cent increase. Consumers identifying as ‘some other race’ — encompassing entries like multiracial, mixed and interracial — jumped from 14.1 per cent in 2010 to 30.1 per cent in 2020. Meanwhile, those identifying as ‘two or more races’ rose from 2.3 per cent to 10.2 per cent.Officials I Dont Have Other Dudes I Dont Even Have A Dad Text Shirt
Beauty conglomerates like L’Oréal, Unilever and Estée Lauder Companies (ELC) are taking note. ELC’s executive VP of research, product and innovation Carl Haney says: “Our future consumer will be more diverse and we need to evolve our product offering to serve a multiracial and multicultural consumer, caring for melanin-rich skin and a wider range of hair textures. We also expect global influences like a blending of geographical rituals, ingredients and aesthetics to shape product innovation.” L’Oréal forecasts that by 2030, 40 per cent of the global population will have wavy, curly, or coily hair (vs 36 per cent in 2025), and by 2040, 68 per cent (vs 63 per cent in 2025) will have melanin-rich skin. In response, the company is recalibrating its innovation pipeline, product offerings and consumer-facing technology to meet these evolving needs. CEO Nicolas Hieronimus echoed this strategy at the 2024 earnings conference, underscoring the brand’s commitment to future-proofing its portfolio.
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