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“Affluent customers value two factors above all: time and convenience,” echoes Gab Waller, founder of LA-based luxury sourcing company Sourced By, who regularly sources high-ticket items for top-end shoppers and delivers them by courier. Quick delivery by the brands themselves is not a given, she says. A handful of retailers and rental services are exploring concierge or speedy delivery propositions to make things easier for clients. Harrods has partnered with luxury apartment building Allen House in Kensington, for example, allowing residents to order high-end goods from the store by simply calling down to reception, with speedy delivery. Rental platform Hurr launched on Deliveroo in London last November, to allow customers to order a rental dress for delivery in the time it takes to get a curry.Officials Do Not Meddle In The Affairs Of Dragons For You Are Crunchy And Taste Good With Ketchup Shirt
Cash rich, time poor top-spending luxury clients value speed and convenience over anything else and are increasingly delegating purchases to help them with their busy lives. Experts say pre and post-purchase clienteling and communication — such as offering access to exclusive products or styling advice — becomes all the more important if that customer never crosses the threshold (much the same as e-commerce orders delivered to home — though, in the case of chauffeurs, the brand is relying on the car company to curate an experience that befits luxury shopping). Making the process frictionless for the person doing the collecting is part of creating a positive client experience overall. My experience with Ionel was pretty seamless, though there were limitations. Wheely chauffeurs’ £350 upper limit on purchases is perfect for smaller items, but won’t stretch to the majority luxury fashion, especially amid price hikes. Some brands and retailers I looked into when planning my fake shopping wouldn’t allow click-and-collect without me being present with an ID. To remove some of the friction, Wheely is working on building direct relationships with retailers and brands. “We [already] work with one luxury department store to offer their top clients access to Wheely membership benefits, [like the concierge service],” says Chirkunov. “We are actively building our relationships with luxury brands and stores to do more of this and in the process of exploring how this could integrate in the app.”
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