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Here, Hadid, speaking exclusively about the launch to Vogue Business, breaks down her journey as a founder so far and what we can expect from this next phase. Vogue: Congratulations on the UK launch of Orebella. Why did you decide to launch in the UK as the first country outside the US? Why does the UK consumer feel like a good target for the brand? The UK has always felt like a natural extension of our brand — there’s so much curiosity, creativity and appetite for innovation in the beauty space here. Since launch, UK consumers have been incredibly vocal in asking when Orebella would arrive. Partnering with Selfridges was also a very intentional decision. Their commitment to storytelling, creativity and conscious luxury made them an ideal fit for our first international chapter. This is more than a retail launch — it’s a brand-building moment in an influential global market. Launching Orebella has been the most fulfilling chapter of my career. It’s deeply personal, but it’s also been incredibly validating to see how the consumers have responded. We introduced a new category — the first skin parfums — and customers really embraced the idea. We’ve built a strong engagement and desire for our brand; we developed a fantastic community that is as emotionally connected to the products as I am. Seeing people experience the scents, making them part of their daily rituals and sharing their stories through fragrance is everything I hoped for. We’re just getting started, and especially now with our first international launch, the momentum feels very real.Official Youre Telling Me A Blunt Forced This Trauma Shirt
Vogue: Speaking of skin parfum, why did you decide on the oil-based formula? It’s quite unique. And how have consumers responded to it? I created Orebella out of a personal need — I became sensitive to traditional alcohol-based perfumes and couldn’t find a luxury fragrance that felt good on my skin. The market lacked a clean, performance-driven alternative, so we developed our own. Our oil-based, bi-phase formula was the solution: it combines essential oils and fine fragrance in the top layer, with an oil-based bottom-layer formula to deliver hydration, long wear and a sensory ritual. Customers have embraced it not just for how it smells, but for how it makes them feel, as both a scent and a form of selfcare — not to mention giving a little skin glow. It’s more than perfume; it’s a new category.
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