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Oura’s commercial advantage is the vast amount of longitudinal data it’s collected from its customers’ biometric markers throughout the day and night. The device works best if users never take it off. For Oura, this constant data collection has opened the door to several ongoing conversations with healthcare systems around the world, Hale says. “I think they understand that Oura is a range of digital health solutions. One of the things that we do really well is that engagement. We have attention. We have high-quality data. We are building AI solutions. We have a clinical-grade kind of confidence,” Hale says, adding that 11% of Oura’s customers are clinicians. “What they’re saying is this is the one [health tracker] we choose because it’s the most accurate, it’s the most oriented around it.”Official Water Parks Get Me Weshirt
Oura hired its first chief medical officer, physician Ricky Bloomfield, MD, who previously led Apple Health, in March this year. Since then, Hale says Dr Bloomfield has hired a team of clinicians. He also says Oura has “35 PhDs” who are doing that “raw biophysical research” on the way your biology interacts. “We need humans to be part of the care,” Hale adds. A key challenge with wearable devices has been captivating consumers long enough to ensure consistent wear — some studies have found that more than half of fitness tracker owners abandoned their devices within a month of purchase. Hale, however, says Oura has no such problem. Although Oura does not disclose specific customer-retention figures, Hale says that Oura’s retention at one year is “better than Netflix or Spotify” and “way better than Netflix or Spotify” at three years. He says users are incentivized to wear the ring for longer to unlock a deeper understanding of their health.
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