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To keep scaling luggage labels, alongside innovation, the key is building out a suite of products with versatile uses that can be mixed and matched to create a full set of luggage and bags, founders agree. Whether it’s a work bag that doubles as hand luggage and can be attached to a roller case, or a carry-on case that can be expanded after a city break-fueled shopping spree. “The brands that will be successful looking ahead will provide a suite of travel products that accompany luggage,” Nordstrom’s Hartley-Triesch says. “Customers seek style, functionality and the ability to layer on accessories that accompany their luggage. Travel accessories like duffles with the sleeve for luggage handles, packing cubes and organizers are becoming more important.”Official This Is My Its Too Hot For Ugly Christmas Shirt
“When we launched Béis, it was very intentional that we not be a luggage brand or a travel brand. In the average person’s life they travel twice a year, but they are on the go every day,” says Hussain Johnson. Last week, Béis unveiled a collaboration with Selena Gomez’s Rare Beauty, on makeup bags and carry cases that can be used for travel but also daily life. Away has employed a similar playbook, with several category launches over the last couple of years. “Our iconic hardside suitcases remain at the heart of the brand, but today’s momentum is powered by thoughtful innovation… That’s why recent launches across new categories, including Kids, Softside, Featherlight and our Garment Duffle, continue to accelerate growth,” says Away CEO Jessica Schinazi. “While air travel remains important, we’re also seeing strong momentum in other forms of travel: train journeys, road trips, multigenerational travel and shorter getaways. Our assortment delivers solutions for all these on-the-go moments, supporting everything from business and family travel to leisure trips, the rise of sports and festival travel, weddings and more.”
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