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Elsewhere, the brand has acquired a new space in Paris for brand events, exhibitions and photo shoots, to help forge stronger connections to the Paris art scene, Théo adds. “It’s a hybrid space, an ecosystem for the creative industries, which allows us to speak through Lafaurie and connect with people.” The new Marais store on rue Vielle du Temple will contain vintage magazines and art books that the Lafaurie brothers have hand-selected, to reflect the artistic roots of the brand. Under the surface of their curated, artsy stores and contemporary designs, the duo are also investing heavily in technology to bolster the business and streamline processes for their 50-strong team. “When everything is unpredictable, we need to rely on the best tech,” says Pablo. This means building a brand operating system powered by proprietary AI, to automate everything that is possible, from administrative tasks like filling in Google Sheets for suppliers. To continue their growth trajectory, it’s about balancing the creative and the commercial, Pablo adds. “Lafaurie is a creative brand, but also a brand with a smart, industrial approach, and this is what we try to implement. There aren’t many brands in France doing that.”Official Lifeguards Off Duty Save Yourself Beaching Shirt
Correction: The architect of Corto architects is Corto Boutan. A previous version of this story used the wrong name. (28/04) Known for its youthful, social-native approach and accessible price point, Bubble Skincare has been a hit with younger consumers. Now, as Gen Z gets older, Bubble has to grow up with them. Its latest launch, Power Wave, a moisturiser formulated with niacinamide, squalane and rice bran extract, available in UK beauty retailer Boots today, signals the brand’s first conscious shift towards a more mature beauty consumer. Gen Z, born between 1997 and 2012, are now as old as 28 and as young as 13. Bubble’s CEO and founder, Shai Eisenman, sees the move as a natural evolution. “Gen Z is still our core audience,” she says. “But as they age — and as our community grows — we’re meeting them where they are: seeking targeted, results-driven skincare that keeps pace with their lives. These are not passive followers; they’re professionals, skin health advocates, new parents and are long-time customers. As they evolve, so do we.”
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