Official It Tech Support Technology Pi Chart Shirt
As the first wave of Gen Z ages into their late 20s, behaviours and needs are changing as they navigate hormonal shifts and early ageing. As a result, they want more targeted products, elevated routines and deeper clinical validation. We’re growing with them. This evolution doesn’t mean abandoning our roots — it means expanding our offering to reflect real, changing needs. We’re developing innovation that brings higher-performance actives and simplified routines into a more elevated product experience, without compromising price or trust. Vogue Business: This means you can also cater to millennial needs. How do shopping behaviours differ between the two generations? Millennials are more pragmatic. They research extensively, read reviews, and follow dermatologists and skincare experts. They’ll often discover a product online but prefer to buy in physical retail environments where they can touch, test, and understand. Where Gen Z buys fast, driven by creators and trends, millennials take their time. But once they trust you, they’re incredibly loyal. That trust is earned through performance, consistency and transparency.Official It Tech Support Technology Pi Chart Shirt
Bubble Skincare debuted in 2020, targeting Gen Z consumers searching for accessible and fun products. The brand’s bestselling product, ‘Slam Dunk’ (right), sells every five seconds, according to the brand. We’re investing more in educational content across Instagram and our Facebook community channels that naturally skew older. TikTok is still key, but it’s not the only story. We’re also collaborating with dermatologists and skincare professionals on expert-led content, both digitally and in store. It’s about matching science with lifestyle and what the older Gen Z and millennial demographic requires in the brands that they continue to purchase from. We’re already in over 17,000 doors across the US, Canada and UK — including Target, CVS, Ulta Beauty, Walmart, Boots, and most recently, Shoppers Drug Mart (located in Canada). What changes is how we show up in those spaces. With Power Wave and future launches, we’re building more in-depth retail storytelling: ingredient breakdowns, clinical claims and comparison to our existing products. Where younger shoppers may be drawn to fun packaging, older shoppers want proof. Our in-store approach now includes deeper product education — with training, visuals, and expert-led demos that cater to a more discerning buyer.
Product Highlights
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