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Looks from the Ganni Spring/Summer 2025 show. This was the first time the brand showed in Paris under Du Rusquec’s leadership. That collection is in stores now. Photo: Filippo Fior / Gorunway.com My mission has been clear; it’s to take the brand on a journey of what we call ‘elevation’. Which to me really is more of an evolution than an elevation. The brand has very strong pillars, I just have to push those forward. Vogue: You started your career at Morgan Stanley. Did you move into fashion by chance or were you looking for a way in? A little of both. I started in investment banking because it’s a classic path after business school. I’m a very analytical person — I like strategy and thinking about how companies develop — so it came naturally. But I also always loved product and fashion and I had the chance at Morgan Stanley to work on some projects from within the industry. And this eventually helped me change paths and move into what back then was the Gucci Group [now Kering, owner of Balenciaga]. I learnt so much about this industry, which is so interesting, so complex. I’m not a creative person, and so I’m impressed by creative people.Nice Cincinnati Bengals Snoopy And Charlie Brown Best Friends Shirt
It does, but I think what really matters in my line of work is to respect creativity and to be the person that enables it. Well, the point of view changed. Ganni is not a traditional luxury brand. It’s also been a change to work for a brand that is not part of a big group. I learnt a lot at Kering about the luxury customer and the retail environment. Learnings that help me shape our strategy and our trajectory at Ganni. Ganni’s Spring/Summer 2025 campaign was released last month. Photographed by Mark Kean and styled by Vanessa Reid, it stars Frederikke Sofie – a longtime muse of the brand. Vogue: A little after you started at Ganni, the brand moved from showing in Copenhagen to Paris. What does that mean? How is the company changing to make that pivot?
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