Michigan 5 In A Row The Ohio State Our Bichigan Go Blue Hail To The Victors Shirt
“In recent years, we found the majority of clients were looking for quiet luxury. We are not in that category. But we want to create a solution: a combined look that is easy to wear, but still very stylish,” Cheng says. Chinese buyers want simplicity and ease, he adds. “The majority of buyers would ask, ‘How can I style this with this?’ because their customers are looking for some very easy solutions, while still having a very high standard. That’s why we created these layered all-in-one pieces.” The streetwear boom uplifted the Chinese menswear market during the last decade, but in the last two years, the streetwear market has stalled, and menswear growth has slowed with it. In response, Chinese brands are pivoting to womenswear completely, creating specific women’s collections for China or updating their offering to move away from streetwear.Michigan 5 In A Row The Ohio State Our Bichigan Go Blue Hail To The Victors Shirt
While Tube showroom founder Xu still wants to feature menswear, she has pivoted the men’s offering in recent years, adding local “urban living” labels like Tsubo, Uppervoid and Ankorau, as streetwear began to fade. “We respond to market trends, and focus on what the buyers are looking for,” she says. “Streetwear has been declining for over a year. So we cut in a lot of street fashion brands and then try to add some urban lifestyle [labels] instead.” Luxury brand 8ON8 — which celebrates its 8th anniversary this year — is one of Shanghai Fashion Week’s most successful exports, with over 100 stockists across the globe and a showroom in Paris, which reopened shortly after Covid. While its menswear business is booming abroad, the brand creates womenswear specifically for the Chinese market in response to localised trends. “The menswear market is still very limited here,” designer Li Gong says, speaking from the brand’s vast studio within Shanghai’s Not Showroom. “We found women were buying the men’s pieces maybe more than men were, but the trouser sizing didn’t work, so we had to adapt.” Chiming with local trends, the brand also focuses more readily on casualwear, knitwear and jersey when selling to Chinese buyers, and its strawberry motif has become a signature logo in China (in the showroom, there are strawberry sweet filled jars, giant resin sweeties and strawberry signs made out of cardboard). There are also over 100 SKUs on display. “Since Covid, Chinese consumers want comfort, and Chinese buyers want a lot of options, so we make a big collection of casual pieces,” he says.
Product Highlights
- Premium Quality Materials
- Stylish and Modern Design
- Highly Durable for Daily Use
- Perfect as a Gift or Personal Item
In summary, if you’re looking for a reliable, stylish, and high-quality item, the Michigan 5 In A Row The Ohio State Our Bichigan Go Blue Hail To The Victors Shirt is definitely worth considering. Click the link above to learn more!
From:
Bino Shirt