King Of The Bayou Shirt
The story of Beverly’s is inseparable from that of its neighborhood. Dixon moved to New York City from Ohio in 2004—“Literally, I took my last final and got in a car”—and the address of her first Manhattan apartment was, in fact, 21 Essex Street. (That’s how she eventually got the lease for Beverly’s in 2012; she knew the landlord.) The Lower East Side in those early-aughts years was almost unrecognizable compared to the Dimes Square of today. “169 was there, but that’s, like, the only thing,” Dixon recalls. She started working at Welcome to the Johnsons, the 1970s-basement-themed dive bar on Rivington that miraculously still exists, and quickly worked her way up to manager. When the owner opened a new spot on Orchard Street called Sweet Paradise Lounge, Dixon transferred there in early 2007. It was vibey, dancey, low-ceilinged, and beers were just $3. The crowd was mostly young artists like Dixon. “Anyone who went there absolutely can see that DNA in Beverly’s,” she says now. But gentrification was coming, and Sweet Paradise was bought by the owners of the rustic-chic British restaurant The Fat Radish, which had opened across the street.King Of The Bayou Shirt
The death of Sweet Paradise in 2010 made room for a new idea Dixon had. The art she and her peers were making would be seen a whole lot more if it were incorporated into a nightlife space. She pitched the idea to Chris Herity, a regular at Sweet Paradise who had been working at a coffee bar across the street, which was also closing. He was in. Because they were doing this on a shoestring, Dixon knew she and her cofounders—Herity, Dan Sutti, and a few other financial partners—would need some kind of connection to get a lease, and thankfully, her old landlord at 21 Essex was willing to rent them the tiny ground-floor space. The build-out was almost complete when Hurricane Sandy hit at the end of 2012. Not only was New York pummeled with water, but city agencies were backlogged. After four months of delays, they finally opened in February 2013.
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