Mario Badescu are leaning into functional innovation as an engagement lever for its upcoming skin tools launch. Mario Badescu is also leaning into fun…

The influencer-led model of building loyalty and customer engagement is faltering, experts say. “Consumers are increasingly wary of overly curated inf…

“Beauty spenders are now more price conscious,” said Oliver Chen, managing director of retail and luxury at investment banking firm Cowen, in an analy…

Value, loyalty and growth potential are all under threat in the beauty sector as consumer spending patterns waver in an uncertain landscape. Beauty br…

Another route for innovation is tailoring protein products to specific demographics — from GLP-1 users to pregnant women. Brands investing in this inc…

How can brands respond to the protein phenomenon in a way that is impactful and forward thinking? Kardashian’s Khloud points to a marketing approach t…

Protein-packed popcorn, anyone? In April, Khloé Kardashian joined the protein boom with the launch of Khloud, a snack brand making its debut with thre…

The skincare and wellness category saw growth in bodycare, suncare and wellness, with new brands like Tatcha, Naturium and Inua driving consumer spend…

“Fiscal 2025 is off to an encouraging start with stronger-than-expected performance. Our Ulta Beauty ‘Unleashed’ plan is resonating with guests, energ…

It is undeniable that mushrooms have many proven health benefits. However, both Warner and Marcè point out that there hasn’t been any research done on…