H Town Vs Everyone Shirt
If you were a child of the ’90s, you didn’t dream about Yves Saint Laurent. By then, the preeminent fashion genius of the third quarter of the 20th century and the designer so often credited with inventing the modern woman’s wardrobe had handed prêt-à-porter over to his assistants, who clung as if by commandment to the house dogma of bourgeois Parisian elegance. For a child of the ’90s, newer thrills abounded: the minimalism of Helmut Lang and the grunge of (early) Marc Jacobs, the full-blooded glamour of Versace, the humor and irreverence of Jean Paul Gaultier, the deconstructed shapes of Yohji Yamamoto. Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations.H Town Vs Everyone Shirt
In a surprising yet strategic move, Kim Jones has been appointed creative director of Bosideng’s newly launched sub-brand, Areal, marking a bold step for China’s largest jacket maker as it seeks to elevate its urban luxury credentials. The appointment, announced in a video today, signals Bosideng’s intent to merge its functional outerwear expertise — windproof, waterproof and insulating — with high-concept design for a new generation of city-dwelling consumers. The partnership traces back to last year, when Bosideng invited Jones to Shanghai, sparking the concept of Areal. “I thought it was quite interesting working with a brand that people wouldn’t expect. That’s something I would like to do, also to make things that people can wear and afford and love,” Jones said in the video. Areal is positioned as a high-end urban line, emphasising multifunctional layering and versatile city dressing.
Product Highlights
- Premium Quality Materials
- Stylish and Modern Design
- Highly Durable for Daily Use
- Perfect as a Gift or Personal Item
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