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Vogue: How has consumer response to the original Infiniment Coty Paris collection informed your thinking around what resonates in prestige fragrance today? We’ve seen strong performance across the original collection, but Encore Une Fois has stood out in particular. It features a duo of vanillas that consumers have responded to very positively, both for its warmth and the richness of its composition. That reaction reinforced what we were already seeing more broadly: a growing appetite for amber-style fragrances with depth, sensuality and lasting power. That demand helped inform the decision to reintroduce Ambre Antique. The original was a foundational scent in the amber category, and it features the kind of textured vanilla note that aligns with current preferences. Bringing it back felt like a natural progression — both as a nod to Coty’s heritage and as a response to where the consumer is moving in the luxury space.Grinch Santa My Cooking Is So Awesome Even The Smoke Alarm Cheers Me On Christmas Shirt
Vogue: With Infiniment Coty Paris, you’ve made a clear shift towards developing fragrances in-house, rather than relying on third parties. What strategic advantages does this give Coty in a market defined by heritage and innovation? Developing fragrances in-house gives us more control over both creative direction and technical execution. It allows us to build on our heritage in a way that feels intentional and rooted in deep expertise, rather than simply referencing the past. In the case of Ambre Antique, we were able to revisit the original formulation from 1905 with a level of access and understanding that would be difficult to replicate externally. This structure also gives us more agility when it comes to identifying and responding to market shifts. Our internal team — including fragrance experts and what we call “olfactive translators” within our consumer market insights function — plays a key role in interpreting consumer preferences and shaping fragrance concepts accordingly. One example of how this comes together is Molecular Aura, a proprietary technology developed for the collection. It extends the sillage and longevity of a fragrance to up to 30 hours, which directly addresses consumer demand for long-lasting scents. Innovations like this are increasingly important as consumers look for both performance and story in their fragrance choices.
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