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Here, Nabi unpacks the strategic thinking behind Ambre Antique and why Coty believes haute parfumerie’s future may lie in its past. Vogue: Why bring back Ambre Antique now, and how did you approach reintroducing it to today’s fragrance audience? In reviving Ambre Antique, we wanted to pay tribute to an icon of modern perfumery and reinforce the bridge between Coty’s past and present. What was innovative and compelling then can be equally so now. We are seeing a major resurgence in the amber category at the moment, so it felt very fitting for Infiniment Coty Paris to return to its roots and pay homage to this timeless scent. For Ambre Antique, we were not interested in modernising the fragrance. We wanted to fully respect the olfactory experience of the original from 1905 and present it to a contemporary audience, anticipating that its olfactive signature would gain entrance consumers.Grinch Santa My Sister Doesnt Go Crazy Shes Crazy She Just Goes Normal From Time To Time Christmas Shirt
The relaunch of Ambre Antique reflects Coty’s view that luxury in fragrance today is grounded in a combination of heritage, technical skill and innovation. Recreating a scent from 1905 isn’t about nostalgia — it involves navigating regulatory changes, ingredients sourcing and evolving consumer expectations. That process requires specific expertise, which we’ve developed in-house over time. For Coty, the idea of luxury also means investing in R&D [research and development] and formulation capabilities that allow us to revisit the past while exploring new directions. Whether it’s reinterpreting a historical fragrance or working with new technologies, we see both as part of the same approach to innovation within the prestige category.
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