Virginia Cavaliers 2025 Acc Football Championship Helmet Shirt
In working at this price point, Richie Grainge is hitting the right part of the ready-to-wear market. As luxury prices continue to rise — squeezing consumers out — analysts are bullish on the contemporary brand opportunity. There’s room for contemporary brands in the $500 to $1,500-odd range to capture the spend of those who might have once splurged on luxury, experts agree. SRG Atelier sits slightly higher than Revolve’s typical price point, Gerona says. “I think that the consumer is going to be OK with that, especially as it comes down to who Sofia is, what she embodies and how well the clothes are made,” she explains. “It’s something that you will have in your closet for much longer than some of the trendier pieces.” This slightly higher price point also edges Revolve further into this contemporary category.Virginia Cavaliers 2025 Acc Football Championship Helmet Shirt
Both the look and the price point widen the reach of the brand, Gerona continues. “You can be 40 and wear SRG, or you can be in your 20s and wear it,” she says, with a nod to the brand’s availability on both Revolve (which caters to younger consumers) and Fwrd (typically a slightly older buyer with more disposable income). SRG Atelier isn’t a collaboration drop between Revolve and Richie Grainge, but a brand that will stand on its own. Like Pia Arrobio’s LPA and Elsa Hosk’s Helsa, the brand will have its own identity and aesthetic (and social presence), rather than simply living under the Revolve umbrella. (SRG’s unique case takes this one step further with its own website.) Anytime Revolve does a partnership like this, Gerona says, the intention is for the brand to be big, though she declined to share targets. Richie Grainge is on the same page, and wants to keep designing and building the brand’s business. “My dream for the future of this brand is to just keep going and evolving and growing,” she says.
Product Highlights
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