Virginia Cavaliers 2025 State Champions 27 07 Virginia Tech Score Shirt
There will be some diversification with the direct-to-consumer e-commerce site. Revolve-owned brands don’t typically have separate websites, but for Richie Grainge, this was a necessary part of the deal. “Having our own SRG website was really important to me because it gives us a space to tell our story in our own way,” she says. “It’s a place where the brand can live and breathe – where we control the creative, the world and the experience.” The Revolve sites – Revolve and Fwrd – will cover the reach and community aspect, she believes. For Richie, who wants to focus on fashion over the business, it’s a good deal. While other celebrity brands launched and grew as independent labels, Richie Grainge was keen to focus solely on the creative side. “[Revolve] lets me be the creative, which is all that I really want to be.”Virginia Cavaliers 2025 State Champions 27 07 Virginia Tech Score Shirt
Though she left the majority of the business decisions to Revolve, Richie Grainge still had input on the price point, which ranges from $250 for a ruched top to $1,950 for a suede green coat. “I really wanted to make high-end, elevated ready-to-wear pieces that are amazing quality — and something that you can access,” she says. “I’m not saying that our price point is necessarily accessible, but for how high-end our product is, we’ve made it as accessible as we possibly can.” Product quality is always a hot topic for celebrity brands, whose staying power is measured, in part, on whether the clothes themselves live up to the hype of the founder’s name. Richie Grainge was adamant on producing high-quality clothes, she says, because how she spends her own money is dependent on her being satisfied with the fabric, feel, trims and hardware of the products she buys. Fabrics in the SRG line include silk, suede, cashmere, leather, wool and cotton, and the clothes are made in Portugal, China, and Korea.
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