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The investor perspective: IGK Hair’s innovative product line and rapid growth make it an attractive acquisition target; however, the competitive haircare market may be seeking brands with more patented ingredients than styling SKUS. “Everybody wants to find the next K18. It’s a unique brand with unique technology that delivers on efficacy,” Gersten says. However, he adds that haircare as a category is experiencing strong growth, “so I would expect to see continued M&A activity there”. The brand: One/Size Beauty, launched in 2020 by influencer Patrick Starrr, lays emphasis on high-performance the products and techniques (such as baking to set one’s makeup) used by Starrr himself. Since its inception, One/Size has experienced significant growth. Per media reports, in fiscal 2024, the brand generated approximately $130 million in revenue. A standout product, the On ’Til Dawn Mattifying Waterproof Setting Spray, has become a bestseller, with one unit sold every seven seconds, according to the company. EMV jumped 104 per cent year-on-year to $356 million in 2024, bolstered by strong influencer content and activations like the Coachella ‘Prep, Set, Lock’ station ($3.15 million in EMV). One/Size’s retail footprint includes DTC sales as well as a global retail partnership with Sephora.Officials You Give Me Agita Woman Shirt
The investor perspective: One/Size Beauty’s strong brand identity and impressive growth trajectory make it appealing to potential buyers. However, its niche in high-performance makeup looks will have to prove broad-based appeal as trends evolve. “It’s very big, and it’s very profitable from what I understand,” Gersten says. “Patrick Starrr has obviously had credibility and permission to play in makeup given the size and success of the business.” He adds, though, that investors may want to kick the tires a bit more around the business’s reliance on their founder’s personal brand. The fate of Rhode, Rare, Kosas, Merit, Makeup by Mario, IGK Hair and One/Size in the market may be further complicated by the backlog of beauty deals from years prior. “When I look at the beauty M&A market, you have a lot of supply — a lot of brands seeking exits — and you don’t have as much demand from several buyers, especially on the strategic side,” Gersten says.
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