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The organisers and participating brands are confident that their clientele have the potential to overlap (even more than some already do). “Besides just supporting each other in our manufacturing efforts and our retail efforts, why not also bring our clients into the mix?” Cohen says. It’s this opportunity to connect with clients IRL that made jewellery designer Presley Oldham keen to come on board. “Over the last year I was able to do a lot more trunk shows for my brand and I really saw how beneficial it was as a mode of connecting with your customer,” he says. “Creating an experience where someone can go buy a Gigi Burris hat with a Christopher John Rogers dress and then come over to me and get a Presley Oldham necklace is a really wonderful one-stop shop,” he says, likening it to what boutique wholesalers — some of whom are having to re-think the independent designers they stock amid tariff strain — are doing.Being A Bitch Is Unamerican Usa Flag Shirt
Christina Ripley, director of brand and strategy at Christopher John Rogers, agrees. “We always love any moment where we can be face to face with the consumer, which as a brand that sells predominantly through wholesale, those moments aren’t as often as we’d like,” she says. “This felt like the perfect opportunity for that while also coinciding with the launch of our Spring 2025 collection.” Oldham is also optimistic about the connection the pop-up will foster on the designer side. “We’re all kind of in the same world, which is nice to build community through this sale with like-minded designers,” he says. “It’s a good group of a lot of people who I’m friends with and others who I’ve admired from afar.”
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