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Attracting national or global talent means rebranding what it means to work in the supply chain, says Chauhan. “When you think about UK manufacturing, you might have almost nostalgic thoughts of old-world working, but there is so much potential to drive efficiency and make the processes better. One of our craftspeople is putting herself through Six Sigma [a data-driven methodology used to improve business processes by minimising defects and variability] and Lean training [which aims to optimise processes, reduce waste and improve customer satisfaction],” she explains. “For us to be sustainable as a British manufacturer, we have to keep improving and innovating.” After decades of offshoring, the British manufacturing industry is on its knees. “When you look around us, you don’t find a lot of similar companies upstream or downstream,” says Baldo. “We are living on an island, so we don’t have synergies or healthy competition. It’s a real shame, because innovation develops in clusters.”Frog Cowboy I Have To Say Weird Stuff Or Ill Die Shirt
Take British leather, for example. In theory, Mulberry would be an ideal candidate to support locally produced leather. Some 85-90 per cent of its products contain bovine leather, and Baldo has stated his intentions to invest in regenerative agriculture where possible, a sign that his past leading sustainability-centric brand Ganni will seep into his Mulberry tenure. But the brand’s three-year research and development efforts with regenerative British leather advocate British Pasture Leather has yet to bear fruit. “The challenge is that you need to create a coalition to make British leather commercially viable,” says Baldo. “You need to get the farmers on board, but you also need the hide collectors and tanneries in place, otherwise you lose the end-to-end manufacturing. There is no point using British leather if you have to tan it in Türkiye. We haven’t found the right partners to do that at our scale yet.”
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