Greenland Resistance North Atlantic Defense Alliance Shirt
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“When you have an atelier in your backyard, you can do fast prototypes, which aids development and allows you to lead with creativity,” he notes. “It’s a massive advantage and a huge value creation opportunity… I see a lot of potential for ‘Made in the UK’ to be coherent with our turnaround strategy, if we can use British manufacturing as a marketing tool that transcends operations, turning that cost into an opportunity.” One of the big challenges for Mulberry is securing the right talent to keep its legacy alive, says Baldo. That’s why the brand is doubling down on its apprenticeship programme, which launched in 2006, in partnership with nearby Bridgwater & Taunton College. At the time, the company was facing a looming skills shortage — 50 per cent of its production staff were over the age of 50 and a further 13 per cent over the age of 65.Greenland Resistance North Atlantic Defense Alliance Shirt
Since the programme began, just under 220 people have joined, with 168 achieving the final qualification and 47 still working at Mulberry today. One success story is senior development centre specialist Harrison Malik, who has risen through the ranks since he started aged 16, almost 14 years ago. “Being an apprentice, I got to learn about every part of the business,” says Malik, noting how helpful it is to his current role that he understands how all the various cogs fit together. “You have to constantly ask how a bag will perform on the production line. When the design team comes up with something, we run through different constructions and different methods to make sure it will work when people are producing 80 a day. We do almost all of the development in the UK, even if the bag is being made abroad.”
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