Otter Sorry I Cant Make It To Work Tomorrow Mechanic Says I Clearly Have A Blown Shirt
As the official beauty partner, Fenty Beauty logos will feature on the team’s official pre-game warm-up jackets, as well as their shooting shirts worn for both home and away games. Fenty Beauty and Fenty Skin will also lean into in-arena activations with exclusive products — including via the Liberty’s famed mascot, Ellie the Elephant. Fashion and beauty are now well and truly intertwined with the WNBA, which exploded into the mainstream last year, breaking viewership and stadium ticket sale records. In 2024, the WNBA averaged 1.19 million viewers on ESPN platforms, up 170 per cent from 2023. (In response to the growing interest, all WNBA pre-season games will be broadcast or streamed for the first time.) Fashion fast came on board. (Off-White announced a multi-year partnership with New York Liberty in September last year.)Otter Sorry I Cant Make It To Work Tomorrow Mechanic Says I Clearly Have A Blown Shirt
But before fashion engaged, beauty was already in the mix. Before Nyx’s 2023 New York Liberty partnership, Glossier became the first beauty partner of the WNBA in 2020 and remains a key sponsor for the league. Also in 2023, textured haircare brand Mielle signed a deal to become the WNBA’s official haircare partner. Last year, Urban Decay renewed its year-in partnership with the Los Angeles Sparks. And earlier this year, Sephora announced a partnership with the Golden State Valkyries. For New York Liberty, Fenty Beauty’s commitment to diversity and inclusivity via expansive shade ranges and long-lasting formulas makes it a solid fit. “As a brand led by a fearless female, we recognise the importance of spotlighting these female athletes and the need for equity in women’s sports,” Fisher says. “While we’ve worked with individual athletes in the past, this is our first full team moment. We’re excited to help support them as a collective and also their own individual beauty routines because that’s what we’re all about — expressing individuality and building community. The New York Liberty has the full support of the Fenty family so we’re excited for a great season together.”
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