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When Coco Chanel created the sleek tubular silhouette of the active, modern woman back in the 1920s, fashion spoke to a smaller audience; now it addresses a global one. Not content to simply export French savoir faire and Parisian chic through the regular channels, in the mid ’00s Karl Lagerfeld started taking Chanel’s resort and Métiers d’Art (pre-fall) collections on the road, bringing the esprit de Chanel to life. Occasionally these excursions were imaginary, conjuring a far-away place from Paris, but the spirit of adventure is constant. Virginie Viard, who has continued this tradition, presented the first show by a European or American brand in sub-Saharan Africa in Senegal in 2023. Historically there is a connection between resort and travel. Originally, these were clothes for snow birds and ski bunnies, escaping to elite gathering places. Chanel uses the mid-seasons to highlight the crafts skills of the many artisanal maisons it supports. In advance of the brand’s resort 2025 show in the port town of Marseilles, we’ve compiled a travel diary documenting Chanel’s globe-hopping pre-collections from 2007-2026. Ahoy!Fingerprints Tampa Bay Buccaneers X Florida Gators Its In My Dna Shirt
The theme: “What we learned from Karl and Virginie,” Chanel’s President Bruno Pavlovsky observed, “is the importance of the Chanel silhouette, the clarity of Chanel style . . . . “Chanel’s codes are powerful, but what’s exciting is injecting them with energy and sparkle. They must evolve, not remain static” The theme: A Coromandel screen once owned by Coco Chanel was the starting point of the collection “which waxed on the idea of a journey to Hangzhou like one Chanel might have taken in her dreams, perhaps gazing at the artful lacquer and imagining herself there,” wrote Monica Kim. “Much like the collection as a whole, the references to China were elegant and restrained, letting the Chanel artisans’ craft shine through.”
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