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The Costume Institute began as the Museum of Costume Art, an independent entity formed in 1937. As soon as March 1938, Vogue was advertising lectures on historical fashion hosted by the museum, which was then located at 650 Fifth Avenue, right in Rockefeller Center. A couple of years after cofounder Lewisohn’s death in 1946, however, the Museum of Costume Art merged with the Metropolitan Museum of Art and, theretofore, was known as the Costume Institute. But unlike other departments of the museum, the Costume Institute was self-funded—enter the Met Gala, or, as it was immediately dubbed, “The Party of the Year.” Fashion is nothing without a bit of spin—the twirl of a skirt, sure, but also some canny marketing to help grab attention. Spirited by the promotional genius of fashion’s preeminent PR guru, Eleanor Lambert (responsible for New York Fashion Week, the launch of the Council of Fashion Designers of America, and the esteemed International Best Dressed List), the Costume Institute launched its annual fundraising gala in 1948. Though interest in a party thrown in the name of fashion was already high, Lambert piqued it by calling the event “The Party of the Year.” By default, it was unmissable.Indiana Pacers X Snoopy Cartoon Valentine 2026 Shirt
The first Party of the Year was arranged as a midnight supper in the fall—not on the first Monday in May—and was not hosted at the Met. Over the next several decades, its venue would shift from Rockefeller Center’s Rainbow Room to the Waldorf Astoria. Only Women’s Wear Daily covered the event until 1958. To drum up excitement around the first-ever Party of the Year, in October 1948, WWD published an article titled “Benefit Party for Costume Institute Set: Affair Nov. 18 to Mark First Gala Get-Together of Fashion Industry—25 Branches Represented.” The cost to attend the shindig? $50 (some $660 now). “For a long time it has been said that the fashion industry should have one big get-together each year…the committee hopes that this party will become an annual event as important as the Beaux Arts ball used to be,” Lambert told the publication.
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