Pretty 2026 Armed Forces Bowl Celebrate Texas State Bobcats Football Champions Shirt
Kering’s plan was both facilitated and backed by science-based targets for nature, an offshoot of the Science Based Targets initiative (SBTi) and its subsidiary Science Based Targets Network (SBTN), introduced in 2020. Kering was among the first brands to pilot science-based targets for nature in 2023 (alongside 16 others, including LVMH, L’Occitane and H&M Group) and was the first fashion company to formally adopt them a year later. But widespread adoption remains elusive, prompting a rallying cry from Textile Exchange earlier this year. While sizable, Kering cannot fix fashion’s water footprint alone. “Of course, we want to take responsibility for our part, but we also need to engage other people in this strategy,” says Daveu. Her call to action is for other brands — and other industries — to follow suit.Pretty 2026 Armed Forces Bowl Celebrate Texas State Bobcats Football Champions Shirt
The next step would be to establish standardised metrics that allow for “apples to apples” comparisons, says Wielechowski. But this is far from simple, especially when water demands localised approaches and progress cannot be measured as easily as carbon. “If you release a tonne of CO2 in London, it’s the same as releasing a tonne of CO2 in India. But using a litre of water has a very different impact depending on where you extract it and use it.” The challenge is overcoming carbon tunnel-vision and pushing for a more mature understanding of water impacts and how to measure them, he continues. “Water today is where carbon was 15 years ago. We are very much in the early stages. So while it’s great to see Kering taking these steps, we need to acknowledge that it will be a learning process.”
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