Pretty Fallen Heroes 2025 Shirt
Around the world, fashion supply chains are being disrupted by extreme weather events where there is either too much water (flooding) or too little (drought). This will only get worse as the climate crisis intensifies. As Daveu notes, Kering’s supply chain depends on water, while simultaneously impacting the quality, quantity and accessibility of it. The group’s main environmental risks are linked to water too — notably, the increased intensity and frequency of extreme weather events like floods, droughts, landslides, storms and fires — all of which can prompt supply chain shocks, raw material scarcity and price increases. Indeed, the Earth has a finite amount of freshwater, and the United Nations expected demand to exceed availability by 40 per cent before 2030. “We are a blue planet, but less than one per cent of that water is fresh, accessible and clean,” says Christine Kirchhoff, associate professor at the Penn State Institute of Energy and the Environment. “Focusing on freshwater is a strong approach, especially since it’s much more costly and energy-intensive to make water better once you have already diminished the quality.”Pretty Fallen Heroes 2025 Shirt
The language of supply chain resilience is crucial to getting executives on board, says Daveu. “The only way to make sustainability credible is to operationalise it and show that it’s moving in the same direction as business,” she explains. “If we want to scale action and transform business models, we need to show the added value of addressing climate, biodiversity and water. You have to frame it as resilience, or a license to operate. If we want a resilient supply chain, we need to have the right amount of water in the right places at the right time. If we don’t address water, we won’t have the raw materials and we won’t be able to make luxury products.” The challenge for Kering is getting staff to act on water at the same time as climate, biodiversity and the group’s financial targets (last week, Kering posted a 14 per cent drop in sales for Q1). “Everything is linked and everything is exponential. Climate change affects water. If you destroy biodiversity, that affects climate change,” says Daveu. “But if you want to be operational, you have to define specific targets. How do you explain internally that you have to act on all pillars at the same time? It can become quite complex.”
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