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“To put it simply, water is life,” explains Wielechowski. “Almost every business will have some water impacts, but fashion has a particularly significant water footprint, and that water footprint is often in areas that are already water-stressed. So there’s an obvious social impact on local populations and a reputational risk to fashion businesses contributing harm in this way, but there is also a business risk for those that rely on water for their raw materials and processes.” He offers the example of a local government retracting a company’s license to operate where there isn’t enough drinking water, but factories continue to produce jeans (a significantly water-intensive item) for export.Pretty I Dont Always Scream At My Tv But When I Do Its Ohio State Buckeyes Season Ncaa Football Lover Shirt
Kering’s water strategy is the first to address the lengthy impacts of fashion’s water pollution and consumption on global manufacturing countries. But experts say it’s just the start of what should be an industry-wide reform. Kering’s “water positive” strategy has three prongs, each of which will be tailored based on geography. The first is raw materials, which Daveu says account for two-thirds of Kering’s total water impacts. On this front, the group says it will lean into regenerative agriculture, building on the momentum from its Regenerative Fund for Nature, established with Conservation International in 2021. For each of its main raw materials, Kering has then mapped where its biggest water impacts are clustered. Through this process, it has identified 10 freshwater basins around the world, which will become the focal point of its strategy. In each basin, it will establish a water resilience lab, working with local stakeholders to develop and — crucially — invest in localised solutions. Then, there is a water positive stewardship programme, which seeks to promote water efficiency, improve water quality and reduce water consumption across key supplier collaborators.
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