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Today, ageing is top of mind for beauty consumers. Ninety-seven per cent of respondents have expressed concern over the physical signs of ageing — 52 per cent of whom say they feel “very” or “extremely” concerned about getting and looking older. Some of the most-cited concerns include the loss of skin elasticity (76 per cent), wrinkles and fine lines (75 per cent), and changes in body composition (60 per cent), while 50 per cent of younger respondents (under 35) are already concerned with the dryness, dehydration and hair loss/thinning associated with ageing. This growing awareness is fuelling a shift from surface-level solutions to longevity-focused approaches rooted in prevention and well-being, and grouping beauty, wellness, health and science as one. “I think there’s more of a holistic approach coming in now for beauty, where it’s really beauty from the inside out,” said one respondent. “I believe the beauty industry will offer more advanced formulas in makeup, skincare, treatments and aesthetics, where we won’t be able to really know people’s true ages anymore. But, as we all live longer, this will be needed more and more as we’ll be working longer and our health and appearance will be more important than ever. Beauty will need to be not only what you see, but what you feel inside,” added another.Cute Snoopy And Charlie Brown Milwaukee Brewers Baseball Forever Not Just When We Win Shirt
Consumers are willing to pay more for products that deliver lasting impact, with 72 per cent open to spending more on longevity-driven solutions and 69 per cent favouring products that work at a genetic level. Brands must invest in technological advancements, merging science and data to meet the growing need. However, tapping into the UK market first could be more advantageous. Over half of consumers (54 per cent) are interested in advanced treatments such as stem cell therapy and biohacking, with demand even higher in the UK (67 per cent vs 53 per cent in the US). The disparity signals a faster adoption curve in the UK for genetically defining treatments, positioning the market as an early adopter hub for bio-innovation brands targeting longevity.
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