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As the sun set, Lil Wayne took the mic for a show-stopping finale, with Wiz Khalifa spotted singing along to nearly every word. And while that may have signaled the end of the festival proper, many headed straight to a raucous Pizzaslime afterparty—putting a final exclamation point on another unforgettable Revolve weekend. As regulatory pressure mounts and consumers demand greater transparency, fashion brands are under increasing pressure to track and disclose every step of their supply chains. Digital product passports (DPPs) — which embed detailed product data via a scannable digital format — will be one of the key tools to achieve this. And they will become mandatory for all garments sold within the European Union by 2030.We Have A Charlie Uniform November Tango Situation Shirt
London-based fashion brand Nobody’s Child has been an early mover in implementing DPPs, partly because owner Andrew Xeni also runs a data platform called Fabacus. Nobody’s Child has conducted multiple DPP pilots since 2023 and now plans a full rollout across all product categories by late 2025. But the process has not been without its challenges, from supplier onboarding to data collection and integration. Here, Nobody’s Child CEO Jody Plows discusses the business case for DPPs, the hurdles the brand has faced, and what other fashion companies can learn from its experience. We’re at a really exciting point where we’re gearing up for a full rollout. The plan is for all our Autumn/Winter 2025 products to be scannable with a DPP. That means every garment going into production from summer 2025 will have a QR code linking to detailed product data. So far, we’ve done four pilots — starting with denim and recently expanding to 50 styles across seven suppliers. The biggest challenge is that DPPs require a huge amount of data — about 110 data points per product. Historically, fashion supply chains have been opaque, and suppliers aren’t used to sharing this level of detail. We’re asking them for everything from fibre origins to energy sources. It’s a massive mindset shift.
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