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Bvlgari not only has Indian actress Priyanka Chopra as its global ambassador, but also launched a mangalsutra sautoir necklace for women and a kada B.zero1 bangle for men, each rooted in Indian tradition. The maison has worked closely with key opinion leaders on social media campaigns for these products, such as actor Ayushmann Khurrana and Indian stylist and costume designer Anaita Shroff Adajania. Narrative-driven initiatives are pivotal to creating an emotional connection with Indian consumers, says Babin. “Brands that have successfully entered the Indian luxury and fashion market have embraced the country’s vast and dynamic cultures, integrating these elements into their products and manufacturing processes in an ethical, sustainable and culturally appropriate manner,” observes Fflur Roberts, head of luxury goods at market research firm Euromonitor.Officials Yes Im Old But I Saw Gators Greatness Team Players Shirt
As the report’s title suggests, brands must think “beyond the cart”. Brands that wish to succeed in India’s evolving market must move beyond traditional strategies. In India, luxury isn’t just about what you buy, but the story it tells. The Autumn/Winter 2025 season of Shanghai Fashion Week (SHFW) arrives against a volatile economic backdrop in China, as consumer spending has hit historic lows in recent months. And yet shows must go on: the event will kick off on 26 March and continue through 31 March, following the Chinese Grand Prix in Shanghai, which took place on Sunday. SHFW has become a key fashion event to watch among the non-big four cities, right alongside Copenhagen, Seoul and Tokyo. Not only is China’s consumer economy one of the largest in the world, slowdown aside, but its budding fashion scene has been making a splash in the Western pocket of the industry. Unlike most other fashion capitals, the majority of the labels on the SHFW schedule are independent businesses, and many have millennial and Gen Z designers at the helm. The calendar is split in two. It includes the larger scale establishment shows that are hosted by SHFW in two main spaces in Xintiandi, the affluent shopping and entertainment district, and the Labelhood line-up named after the retailer-cum-fashion incubator helmed by Tasha Liu, which has The Bund, the city’s famous waterfront area and historic district, as its home base.
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