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While Beecham won’t be adding volumes, she is interested in expanding Charlotte Simone’s repertoire. Though the brand is loved for its ’70s-inspired look, the designer is cognisant that she can grow the brand by expanding beyond its signature style. One of the latest drops had a pleather jacket called Frankie, which sold out within the first hour. (It was also the style worn by Gigi Hadid at Paris Fashion Week.) “That, for me, was a really exciting signal that there’s demand for this new category of pleather aviator jackets,” Beecham says. “It’s not something we’ve really gone for; I was really tentative as to whether our consumer would be receptive to it. But the response was pretty huge, and we got an extensive wait list.”When I Die I Know One Of My Grandkids Will Lean In My Coffin And Whisper Shirt
From there, Beecham is looking to new coat categories. “There’s still a lot of uncharted territory for us to explore,” she says. “That, for me, is a green flag to really push that as a category and allow also a VIP customer, or someone that perhaps has one or two Charlotte Simone coats, to be offered something different.” “Big cities defined luxury. Then it got old.” This is one of the most surprising, and yet perhaps one of the most important, takeaways from Indian e-commerce platform Tata Cliq Luxury’s latest consumer report. The report, titled ‘Thinking Beyond the Cart: Elevating Luxury E-commerce’, reveals that 43 per cent of Indian luxury consumers live in metro cities (Mumbai, New Delhi, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad), while the remainder inhabit smaller cities and towns. “The consumer base has shifted from institutional or old money — the early luxury shoppers — to, say, a business head from a small city like Saharanpur,” notes fashion designer Masaba Gupta in the report. Anjali Gaekwar, co-founder of luxury advisory firm Lighthouse, says there was a shift after Covid. “Incomes have grown outside of metro areas, consumers are increasingly able to afford high-end products. They also do not necessarily feel the need to move to a bigger city and rather are comfortable thriving in their own city,” she explains. “The increase in digital media, too, has meant these consumers have developed an appetite for luxury brands once considered exclusive to metros.”
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