Officials Zzoomm Lankester Number 7 Shirt
What’s refreshing about Tokyo Fashion Week is there’s not so much of an influencer culture or celebrity marketing. When you go to the shows in Paris, people are dressed by the luxury brands to attend the shows, but it’s not because they love the brand, it’s just because they’re famous or have lots of followers. That’s a good thing about Tokyo, it’s more about the clothes — here, we’re more face to face with what designers want to say. My generation grew up with a culture of select shops [Japanese multi-brand boutiques], and I think in Japan we’re accustomed to seeing all the best things from around the world and mixing them together to create our own sense of originality. Quiet luxury might have become a trend in the wider fashion world, but in Japan it’s been part of our culture for a very long time. [Popular menswear newcomer] Auralee is a great example — there are a lot of people in Japan who dress that way, in simple, high-quality items, regardless of what the trend of the moment is. I think there are also a lot of customers in Japan who understand the craftsmanship and the background and history of how things are made. In terms of upcoming Japanese designers, Stein [which makes innovatively designed quiet luxury clothing] could be the next big thing. I think it’s a next-generation brand that can further expand the path that Auralee has paved for the new wave of Japanese designers.Officials Zzoomm Lankester Number 7 Shirt
I was in Seoul recently and I saw so many young Japanese girls shopping there. The markup system and wholesale system is different in Korea, so Japanese girls can go there via LCC [low-cost domestic airline] and just shop because the prices are cheaper. The look they go for is super tight T-shirts, fluffy balloon skirts, Adidas sweatshirts and Samba sneakers with lots of decorative ribbons and keychains — they try to style themselves similar to their favourite K-pop idols. For the older generation in Japan, it’s still pretty conservative. In general it’s less colour, more muted. The Row is very popular. When people have money they want to wear super fun pieces, but the economy isn’t great right now, so people don’t want to take risks in how they dress. During fashion week in Tokyo, it’s a little different. We see lots of people who are interested in fashion or the fashion students, so they are more unique and more aggressive with how they dress. But that’s why Tokyo is good, because there’s more freedom here, there’s more choice.
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