Officials Nfl San Francisco 49Ers X Air Force Veteran 2 Sided Shirt
LVMH took a minority stake in the brand in 2013. At the same time, Loewe was seeking its next creative director following the departure of Stuart Vevers. Then LVMH Fashion Group CEO Pierre-Yves Roussel made a bold move: he entrusted the then-29-year-old designer with the creative direction of Loewe. Anderson’s appointment was accompanied by organisational changes: the design studio was moved from Madrid to Paris, while the JW Anderson brand remained based in London. Loewe, a leather goods brand founded in 1846 and bought by LVMH in 1996, underwent a significant transformation that paid off. Under Anderson’s tenure, sales went from €230 million in 2014 to €1.07 billion in 2024, according to Morgan Stanley estimates. Ready-to-wear took off — Anderson’s collections were experimental, clean, but at the same time, made for daily life. Meanwhile, leather goods went from strength to strength; he notably created in 2015 the Puzzle bag, which became a staple. He kept craftsmanship at the centre and created the Loewe Foundation Craft Prize in 2016 to support and give visibility to vanishing crafts.Officials Nfl San Francisco 49Ers X Air Force Veteran 2 Sided Shirt
The charismatic, hard-working designer has never ceased to innovate and amaze, having collaborated, among others, with Japanese animation studio Studio Ghibli, Ibiza’s famous store Paula’s on a collection called Paula’s Ibiza and Swiss running shoe brand On. He is a 360-degree designer with a precise vision for brand building. Loewe campaigns like the ones starring Maggie Smith, Jamie Dornan and Daniel Craig always got people talking. “There’s a quirkiness and great consistency to them,” says Serge Carreira, associate professor at Sciences Po Paris. Anderson has also been collaborating with director Luca Guadagnino, having designed costumes for his films Challengers and Queer. “The brand codes that he has created, rooted in craft, will live on as his legacy,” Lepoivre said.
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