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However, as fashion slowly stabilises after a slowdown, it’s important to inspire people to shop again, Aiken says. Brands need to consider the balance between commercial black pieces and more creative uses of colour to avoid homogenisation. At New York Fashion Week, while black wasn’t as prominent compared to the European fashion cities, Vogue Runway’s José Criales-Unzueta noted a lot of repetition between collections, as designers played it safe and shot for commerciality, creating fashion uniform pieces like black boxy blazers, navy coats and grey sweaters. While many of Miu Miu’s viral items are black or neutral, the brand shows a spectrum of colours on the runway, balancing commerciality and creativity.Im Going To Kill Myself Nice We Won Philadelphia Eagles Nfc East Champions Shirt
But having invested in their black or neutral pieces during the quiet luxury boom, consumers are perhaps less likely to shell out for yet another black piece. And brands that offer exciting, colourful looks on the runway, in addition to more commercial colours in-store, may feel more compelling, says Aiken. “When there are economic pressures, and consumers pull back on purchases, you need to inspire and evoke an emotional reaction to the product to drive sales,” she continues. “After several seasons of quiet luxury, I believe we are reaching a point where creativity and originality will win with the consumer.” It checks out. Miu Miu sales continue to surge, and while its black Beau bag, grey cardigan and navy polo shirts are heavy hitters, the brand’s shows are always colourful, with contrasting shades of pink, yellow and green styled together to inspire and delight the viewer. “As well as dark colours, we saw more embellishment and pops of colour in some collections this season, offering balance,” Pupato says. Even megabrands that sell a lot of leather goods and carryover styles in dark tones are smart to employ colour to offer newness. Anthony Vaccarello’s Saint Laurent, known for its LBDs and big-shouldered black jackets, opened the show with a series of jewel-toned and bright-coloured separates this season, before ending the show with nine voluminous skirted gowns in black and dark brown.
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