Official We Saw That Jesus And Santa Claus Ugly Christmas Shirt
Next, Oura is targeting women going through the menopause. It launched its first product for older women, a “perimenopause checker”, this August, for wearers to track their menopause symptoms. Unlike with smart glasses, where tech brands have partnered with luxury counterparts to equip wearables with the design expertise and “cool” factor necessary for people to want them, Oura has kept its design strictly in-house. “If you want to make a tech device that people want to wear on their bodies, you need to care more than most other people do,” Silvanto says. “We believe, somewhat uniquely I think, that what we’re designing is at the intersection of jewelry, fashion and industrial design. So we don’t want to operate within the confines of some kind of industrial design prison. A lot of wearables and a lot of consumer electronics design-wise operate with the rules, materials and toolkit of industrial design. But the Oura team works with a much broader application of creativity, rather than just the specific skills of industrial design.” Although the Oura ring’s metallic and ceramic finishes resemble jewelry, it typically measures at 2.8mm in thickness, protruding more than a typical ring. Silvanto hints that Oura is working on reducing the thickness of its rings further, and could add more intricate design details to its plain iterations.Official We Saw That Jesus And Santa Claus Ugly Christmas Shirt
“With the ceramic ring, you see some of the first glimpses of what the future Ouras are going to look like — we picked a material that’s really different from most other variables. We’ve been quite daring and contemporary with our color choices, and we’re going to be even bolder in the future,” Silvanto says. “Ultimately, the whole history of technology is that smaller objects are able to do more and more jobs — it’s almost like a graduation,” he continues. “I think the ring is going to be able to do some pretty magical things in the near future, which arrive with slightly different materials and detailing and things that enable a certain volume of material to perform those functions.” The only time Oura has partnered with an external brand was on the Gucci x Oura Ring in 2022. Two runs of the design sold out in five weeks, according to Hale. The CEO adds that while Oura is in constant conversations with luxury brands, the tech behind the ring is developing so fast that limited-edition variations could become obsolete. “I’m not ruling out future collabs, but if you buy a $20,000 ring and it runs out of battery in three years, what do we do? Do you send it back to us and we melt it down and put the new tech in? We haven’t figured out the cost model for that yet,” he says. “So for us right now, it’s less about: are we Gucci? Are we luxury? It’s more about: how can we deliver the utility in a way that expresses your style? The fashion industry is about signaling — not virtue, but value. There’s a generalized global movement toward having agency with our health. So for now, we’re focused on delivering that value.”
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