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Fresh off a $900 million series E funding round last month, which valued the company at $11 billion, Hale says Oura has doubled its sales every year since 2022. Looking ahead, he expects Oura to reach more than $1.5 billion in sales in 2026, as the company doubles down on its health features and expands into more geographies. Originally founded in Finland, Oura has undergone significant international expansion over the last year into retailers in more than 20 countries, including the UK, where Hale says business has grown 290% in the last year. Oura has also recently entered Germany, Japan, Australia and New Zealand. The US — where the consumer obsession with wellness and longevity is leading the way globally — is Oura’s biggest market.Official Women Are Like Washing Machines I Dump My Load In Both Of Them Shirt
“Show me the business around here that’s growing 100% year-on-year, isn’t losing money, and is a billion dollars in revenue,” Hale says, looking around the conference hall. “I guarantee you we are literally it.” Oura, which launched its first ring in 2015, introduced women’s health features with period predictions in late 2022. It was soon followed by contraception, after it partnered with the FDA-approved birth control app Natural Cycles, which says it uses body temperature to “prevent and plan for pregnancy naturally”. It then expanded to include hormonal cycle insights in 2023 and pregnancy insights in 2024. Oura’s AI-powered “advisor” uses the ring’s data to make predictions of where the wearer is in their cycle, as well as suggestions for why the wearer may be more fatigued than usual, or the type of exercise they should engage in during that phase.
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